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Russian M&A market 2025: strategic realignment

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In early 2026, B1 Group surveyed more than 30 professionals active in the mergers and acquisitions (M&A) market to explore the overall investment and M&A landscape and to capture the views of M&A professionals on the market’s future trajectory. 

A broad consensus has emerged within the investment community that 2025 was one of the most challenging years in the history of the Russian M&A market. Estimates suggest that total market size (aggregate deal value) declined by 30–40% year-on-year. M&A activity came under pressure amid a persistently high key rate, geopolitical uncertainty, tax reform and a widening gap in valuation expectations between buyers and sellers. 

Nevertheless, transactions continued to take place. Large market players sought opportunities to consolidate selected industries, while elevated leverage levels and the need to rebalance capital structures further supported deal flow. At the same time, investment funds and family offices — many of which began building their portfolios after 2022 — remained active, continuing to expand their footprint in attractive sectors through mergers and acquisitions.

KEY FINDINGS

M&A MARKET AT A GLANCE

0%

reported participation in M&A transactions over the past 12 months

0%

reported no decline in M&A activity over the past 12 months

0%

transactions with Russian counterparty

Despite a pronounced decline in overall M&A activity, the vast majority of respondents (87%) remained active in the market over the past 12 months. 

Companies that did not pursue transactions in 2025 pointed to a common constraint: a shortage of high-quality, transaction-ready assets. This was further exacerbated by unrealistic valuation expectations from sellers, alongside elevated capital costs and stricter investment return thresholds required by buyers. 

More than two-thirds of respondents (70%) who were involved in transactions over the past 12 months represented the buy side. In the current context, this reinforces the view that the 2025 market was largely shaped by buyer logic and negotiating power. 

Respondents involved in the sale of a business or bringing in an investor (19%) did so primarily to divest non-core assets and unlock liquidity. 

More than half of respondents (58%) reported transactions involving a Russian buyer or seller. In the remaining cases (42%), deals featured foreign counterparties, despite the fading momentum of international exits from the Russian market. This relatively high share of cross-border activity is likely explained by the completion of transactions initiated one to two years earlier, which had not been finalized due to various factors. Looking ahead, the number of transactions involving foreign counterparties is expected to decline significantly in the coming year.

An overwhelming majority of respondents (89%) completed transactions targeting companies with annual revenues of at least RUB 1 billion, while more than half of these deals focused on even larger businesses with revenues above RUB 5 billion. Against a backdrop of heightened market uncertainty, this may indicate that buyers are increasingly focused on acquiring established, resilient companies with proven products and competitive edge, while being less willing to invest in early-stage or higher-risk assets based on expectations of future growth.

DEAL FINANCING

Over the past 12 months, the vast majority of companies financed M&A transactions using their own funds. This was the case for 84% of respondents involved in the acquisition of a business or its stake. The reliance on internal funding reflects a rational response to tight monetary policy, stricter lending requirements, and a broader preference to minimize credit risk amid market volatility.

Notably, consortium structures have become increasingly prevalent, with 42% of respondents confirming their use in transactions.

Among those who secured external financing, two-thirds used debt push-down structures[1], primarily aimed at optimizing tax burden. Despite the associated risks of potential scrutiny from tax authorities, many market players in Russia continue to structure deals in this manner. 

When it comes to deal closing, the vast majority of buy-side respondents (79%) favored a locked box mechanism over the past 12 months[2], while only 21% relied on completion accounts[3]. 

The growing preference for more straightforward closing mechanisms reflects a desire to simplify an already complex negotiation process around base valuation. At the same time, increasingly sophisticated payment structures are gaining traction as a means of achieving a better balance of risk between the parties. In such cases, agreements on the headline price tend to be more transparent, while subsequent price adjustments linked to business performance are addressed through post-closing settlement mechanisms.

TRANSACTION PROCESS HIGHLIGHTS

Conducting due diligence[4] on the target asset has long become a standard component of the M&A process, with 96% of respondents reporting its use. 

Likewise, the acquisition or sale of a business is rarely completed without the involvement of external advisors, as confirmed by 93% of respondents.

Advisors are most frequently engaged to support due diligence processes: 

  • 78% of respondents engaged advisors to conduct financial and tax due diligence
  • 74% commissioned legal due diligence
  • 59% used advisors for legal support or transaction structuring 

Major audit and consulting firms are the predominant choice of advisors, with 76% of respondents reporting their engagement. An identical share also worked with law firms. Smaller consulting firms were used less frequently, cited by 44% of respondents.

M&A MARKET OUTLOOK

Assessing the outlook for their respective industries, the majority of respondents (61%) expect conditions to remain broadly unchanged, while only 13% anticipate an improvement and 26% expect a deterioration.

Against this backdrop, a nearterm rebound in M&A activity appears unlikely. Approximately half of respondents (48%) expect transaction activity to remain at current levels over the next 12 months. Among those anticipating a change, sentiment is slightly skewed to the upside, with 29% expecting activity to increase, compared with 23% who foresee a decline.

Looking ahead, deal appetite remains resilient: 81% of respondents plan to pursue acquisitions, while 58% intend to divest non-core assets. More than half are also considering raising external capital.

Among the factors expected to shape the market’s future trajectory, more than half of respondents (52%) unsurprisingly identified a reduction in the key rate as the most critical factor for economic recovery. A further 29% pointed to the potential de-escalation of geopolitical tensions as a positive catalyst. In addition, 13% of respondents expect market growth to be driven by more moderate valuation expectations from sellers, which is largely seen as a reflection of broader macroeconomic factors, including the level of the key rate and the overall economic environment.

CONCLUSION

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CONTACTS

Julia Zagornova

Julia Zagornova

B1 Partner

Mergers & Acquisitions Leader, Consulting, Technology and Transactions

Contact

Sergey Pogorelov

Sergey Pogorelov

B1 Partner

Transaction Tax Leader

Contact

Fuad Aliev

Fuad Aliev

B1 Director

Mergers & Acquisitions

Contact

Alexey Lavrukhin

Alexey Lavrukhin

B1 Associate Director

Knowledge Leader

Contact

Alexander Alekseev

Alexander Alekseev

B1 Expert

Knowledge

Contact